1. Which of these applications are intrabusiness in nature?

Onboard GPS system and additional customer services information that can be transmitted into customers’ PDA are two applications that contribute to intrabusiness in nature where Hertz can collaborate which the chosen gas station, restaurant, hotel and tourism destination operator as partner by promoting, suggesting, and advertising the company to the car renter. Furthermore, Hertz can maximize their profit on only by renting the car but also get commission with their partner on that collaboration.

 

2. Identify any finance and marketing oriented application?

There are 4 Ps in marketing tools which are place, promotion, product and price. Thus, this 4 Ps is the strength for the Hertz to concur the market of car rental. With sophisticated service and technology equipped car that make customer convenience are such the product of Hertz. Indeed, the strategic location has been analyzed before the implementation of the business. In additional promotion from word of mouth from experience driver who has tried the service make promotion activities easier. If all this blend together, I believe it is the key success of Hertz. Furthermore, the application such onboard GPS system can be utilized by other company to market the business to renter and even to promote other services that provide by Hertz itself.

 

The wireless technologies minimize the energy and labor cost where all the car and customer are satellite monitored all the same time. Therefore, the company need not build booth and this indeed reduce the capital of the company.

 

3. What are the benefits to Hertz of knowing exactly where each of its cars is?

The benefits are:

1. Peace of mind from loosing car and thief
2. Hertz can monitor the movement of customer and guide them to their destination.
3. The company can give warranty on security of the renter and can provide an express service if necessary whenever needed because the entire car easier to detect.

 

4. As a renter, how do you feel about this capability?

The implementation of capable technologies such easy payment through credit card, accessible cell phone in the car and virtual route map, in deed it make me comfortable and convenience during traveling. As the same time I might save time and fuel for searching the destination because been guided by digital screen that provide me vital information such the location of nearer mosque, petrol station, hotel and restaurant.