- What are the critical success factors for Amazon.com?
The critical
success factors for Amazon.com are introducing trends of convenience shopping through online by offering broad selection at
lower prices because there is it deal directly, easy searching and ordering, useful product information and personalization,
secure payment systems as well as efficient order fulfillment.
- What advantages does it have over other e-tailers (e.g., Wal-Mart Online or barnesabnoble.com)?
Electronic
retailing (e-tailing) is the direct sale of products and service through electronic catalog format and/or auction which is
a competitive process in which either a seller solicits consecutive bids from buyers or a buyer solicit bids from sellers.
The advantages of Amazon over this e-tailing are
- Amazon.com offers product that people can buy without bidding with other buyer
- Amazon.com has very broad market while other e-tailing has narrow down who is their
target market or niche market
- Not all products can be bid, so that just a few products that can be sell through e-tailing.
- Amazon.com has such huge market by offering all types of products from their alliance
- By introducing electronic wallet in One Click order features, customer fell secure
in payment and allows the customer to view their order status and make changes if necessary.
- What is the purpose of the alliances Amazon.com has made?
The
purpose of the alliances Amozon.com is to attract customer to make more purchase. But actually from my point of view they
try to monopoly virtual mass market by offering many products to capture more customers and the same time minimize or kill
small competitors.
